USApple has stayed on top of the national recall of cinnamon applesauce pouches, informing members of any updates to the FDA’s investigation and keeping our Backgrounder updated with the latest. In February, USApple engaged with the New York Times newsroom, citing concerns about the Times’ headlines not accurately highlighting that cinnamon, not apples, led to the … Continued

In January, USApple’s Government Affairs Committee met in Washington, D.C. to discuss legislative issues and set priorities for the year. Chaired by USApple Vice Chairman, Brett Baker of New York, the Committee includes representatives from Washington, Michigan, Pennsylvania, Virginia, and California. Agriculture labor and the upcoming Farm Bill debate dominated the discussion.

In February, USApple kicked off “Core Health” – a social media campaign promoting the health benefits of eating apples.  All of February and March, we posted every Friday highlighting a new health benefit with a short, fun, shareable video. The focus was on nutritional aspects that are of great interest to consumers – like cancer … Continued

Busy with the winter conference circuit, USApple attended and presented at myriad sessions throughout the U.S:

In January we announced the 2024 Class of NextGen Apple Fellows: With the help of the USApple NextGen Advisory Committee, chaired by Liz Pauls, each fellow went through an extensive application and interview process. We received many highly-qualified candidates this year. The class kicked off their program in Washington D.C. for Capitol Hill Day. We … Continued

On March 19, more than 70 apple leaders across 12 states gathered for USApple’s annual Capitol Hill Day in Washington D.C. Briefing Breakfast: The day kicked off with a breakfast briefing from Senator John Boozman, the senior Senator from Arkansas. Senator Boozman is the Ranking Republican on the Senate Agriculture Committee and will become the Chairman … Continued

As USApple members took their message directly to lawmakers on Capitol Hill during the fly-in, brand new charts from USApple Director of Industry Analytics, Chris Gerlach, quickly and effectively communicated the urgency and severity of the current challenges facing the industry. The charts illustrate the following: As this industry knows very well, production is increasing, exports … Continued