In February, USApple kicked off “Core Health” – a social media campaign promoting the health benefits of eating apples.
All of February and March, we posted every Friday highlighting a new health benefit with a short, fun, shareable video. The focus was on nutritional aspects that are of great interest to consumers – like cancer prevention, boosting brain health, and fighting depression.
We encouraged members to repost and engage with USApple’s channels, or to post the videos directly to their own channels using our toolkit.