Outlook 2025

USDA to Buy $35M of Fresh Apples

The U.S. Department of Agriculture (USDA) announced on August 1st that it will purchase up to $35 million of fresh apples for distribution through nutrition assistance programs across the country, as part of a Section 32 purchase. USApple plays an active role in helping ensure these purchases deliver maximum impact. We conduct market update webinars … Continued

MASC Payments Move Forward After Industry Push

In July, growers begun receiving the second round of Market Assistance for Specialty Crops (MASC) payments. Although the program was temporarily paused for White House review, strong advocacy from USApple, our coalition partners, and congressional offices helped move it forward by highlighting the urgent economic challenges growers are facing. Growers who applied for the program … Continued

Labor Reform: Key Updates and What’s Ahead

USApple remains fully engaged in labor reform efforts, working closely with coalition partners to ensure the apple industry’s interests are represented as changes to the H-2A program are considered. There have been several important updates: USApple will continue to work closely with our congressional champions and the Trump Administration to advocate for a stable, predictable, … Continued

Industry Outlook Report

Industry Outlook 2025 provides the most up-to-date data and sharp analysis on U.S. and global apple production, utilization and trade. Authored by USApple Vice President of Insights and Analytics, Chris Gerlach, the Outlook report provides: Serving as both a reference and forecasting tool, the report equips apple industry leaders, policymakers, and allied stakeholders with the insights … Continued

Outlook 2025

Outlook 2025 in Chicago was a tremendous success. We had record-breaking attendance and sponsor support. From powerful discussions and panel sessions to meaningful connections made throughout the event, the energy at this national apple gathering is unmatched – and reminds us why we thrive when we come together. See all photos from Outlook here! If you share … Continued