Through the first quarter, USApple spotlighted the health benefits of eating apples, with a focus on how to incorporate more apples into your diet. The slogan was “small bite, big win, apples make it easy.” Video 1 – Swap one snack for an appleVideo 2 – Add an apple to breakfastVideo 3 – Pair an apple with nut butterVideo 4 – … Continued

USApple maintained a strong presence on the 2026 conference circuit, with team members speaking and engaging at key industry meetings across the country. Presentations and discussions covered advocacy efforts, production, movement, trade, market trends, and emerging challenges and opportunities shaping the industry. Visits included:

The United States-Mexico-Canada Agreement (USMCA) needs to be renewed by July 1 2026, so USApple has made its renewal a key advocacy priority this year. Failure to renew the agreement for 16 years starts a 10-year clock for expiration in 2036. As the #1 and #2 export markets for U.S. apples, this agreement is essential … Continued

In March, apple industry leaders from across the country convened in Washington, D.C., for USApple’s Capitol Hill Day. Congressman Bill Huizenga (R-MI) addressed attendees during breakfast before growers and industry representatives headed to Capitol Hill for more than 70 meetings with House and Senate offices. Participants delivered a strong, unified message on priority issues, including the … Continued

Specialty crop growers are facing significant financial pressure and economic assistance tailored to the realities of specialty crop production has been a central advocacy priority in 2026. In February, USDA announced the Assistance for Specialty Crop Farmers Program, the specialty crop component of the December 2025 relief package that allocated $11 billion for Title I crops … Continued