Through the first quarter, USApple spotlighted the health benefits of eating apples, with a focus on how to incorporate more apples into your diet. The slogan was “small bite, big win, apples make it easy.”
Video 1 – Swap one snack for an apple
Video 2 – Add an apple to breakfast
Video 3 – Pair an apple with nut butter
Video 4 – Make apples visible & easily accessible
Video 5 – Add an apple to something you’re already eating
The campaign was complemented by health-focused messaging tied to national awareness moments including Fiber Focus Month, Heart Month, and National Nutrition Month.