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Statement by Jim Bair,
President & CEO
“As the U.S.-Mexico-Canada trade agreement (USMCA) enters into force today, apple growers and businesses across the country are breathing a sigh of relief. With about 30 percent of the fresh apple crop exported each year and half of that destined for Mexico and Canada, maintaining duty-free access to these top two markets has been a top priority for USApple. Combined, Mexico and Canada total nearly a half-billion dollars in annual apple sales. The USMCA continues duty-free access to Mexico and Canada for U.S. apples, while maintaining important dispute resolution provisions.
“For more than three years, USApple members have carried out unprecedented advocacy efforts in support of the USMCA. Whether on Capitol Hill, at the White House, at public forums in their hometowns or from their orchards, apple growers and leaders joined the agriculture community in record numbers to bring the USMCA to a successful conclusion.”
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Falls Church, Va. (Sept. 10, 2019) —The U.S. Apple Association has named a new chair to lead its board of directors. Mike Preacher, a marketing executive for one of the country’s leading fruit grower and shipping companies, will serve the 2020-21 term. Preacher is the marketing director of Domex Superfresh Growers, a fifth-generation, family-owned, agricultural company … Continued
USApple is holding a photo contest to celebrate the 2020 apple harvest! Throughout the season, we encourage members to submit your best-of-the-best harvest photo, which will be posted on USApple’s social media sites and voted on by the public in mid-October. The top three winners will be announced on Oct. 21, National Apple Day—and will … Continued
Falls Church, Va. (August 21, 2020)—Following a shaky year, including COVID-19 market losses, the apple industry is cautiously optimistic, said U.S. Apple Association President and CEO Jim Bair today at the industry’s 125th Annual Crop and Outlook Marketing Conference. The virtual two-day meeting showcased growers, apple business leaders, and diverse speakers and topics, including Bair’s State of … Continued
Falls Church, Va. (August 20, 2020)— The 2019 apple crop was the sixth largest crop in history, said the U.S. Apple Association today at the organization’s 125th Annual Crop and Outlook Marketing Conference. Apple exports also rebounded during the past year, with a 15 percent increase in volume, but lower prices limited the export value increase to 7 … Continued
If you have not yet registered for Outlook, you can do so here. Learn more about the rest of our Outlook speakers and presentations from Part 1 of this post here. Farm Credit System Outlook Todd Van Hoose – Farm Credit Council – President & CEO Van Hoose brings more than 25 years of experience in the … Continued
Why We Fear the Food We Eat Jack Bobo – Futurity – CEO Mr. Bobo’s insights into consumer anxiety about making food decisions when we are overwhelmed with information, options, and distractions help explain why Americans have a more complicated relationship with food than ever before. Bobo’s work is about understanding and dismantling the habits … Continued
Falls Church, Va. (July 23, 2020)—The U.S. Apple Association today announced the promotions of Jessa Allen to Vice President of Membership and Events and Tracy Grondine to Vice President of Communications. “The USApple staff takes pride in running a lean and flat organization,” said USApple President and CEO Jim Bair. “So while their responsibilities aren’t … Continued
Falls Church, Va. (July 13, 2020)—The U.S. Apple Association (USApple) today announced that Christopher Gerlach will join the organization as Director of Industry Analytics. Gerlach has a wealth of experience in public policy research and economic analysis for large, mission-driven organizations. Gerlach comes to USApple from the International Council of Shopping Centers (ICSC) where he … Continued
