Events

Outlook 2021

Register Now!

Outlook 2021 is the must-attend event for apple industry leaders. No other conference brings together this expert cohort of apple industry executives to discuss critical issues – from impacts of COVID-19 to production forecasts and more.

Date

AUGUST 19–20

Location

The Ritz-Carlton | Chicago

Overview

Connect and collaborate with leaders from every area of the apple industry, including production, packing, processing, sales, marketing, and new product development. In addition, the program will showcase diverse speakers and topics, growers and apple business leaders from across the nation, and the always anticipated crop forecast.

Speakers

Michael Anderson, CAE

Corn Refiners Association

Vice President, Trade & Industry Affairs

Dr. Rachel Cheatham

Foodscape Group, LLC

Founder & CEO

Chris Gerlach

U.S. Apple Association

Director, Industry Analytics

Bruce Knight

Strategic Conservation Solutions, LLC

Principal and Founder

Diane Kurrle

U.S. Apple Association

Sr. Vice President

Drew Lerner

World Weather, Inc

Founder & President, Senior Agricultural Meteorologist

Steve Lutz

Category Partners

Senior Vice President—Insights & Innovation

Angela Sommers

BelleHarvest Sales Inc

Marketing Director, USApple Communications Committee Chair

Michael Anderson, CAE

Corn Refiners Association

Vice President, Trade & Industry Affairs

Dr. Rachel Cheatham

Foodscape Group, LLC

Founder & CEO

Chris Gerlach

U.S. Apple Association

Director, Industry Analytics

Bruce Knight

Strategic Conservation Solutions, LLC

Principal and Founder

Diane Kurrle

U.S. Apple Association

Sr. Vice President

Drew Lerner

World Weather, Inc

Founder & President, Senior Agricultural Meteorologist

Steve Lutz

Category Partners

Senior Vice President—Insights & Innovation

Angela Sommers

BelleHarvest Sales Inc

Marketing Director, USApple Communications Committee Chair

MEMBER
$850

NON MEMBER
$1150

MEDIA
$0

Reserve your spot today by completing the online registration form here.

Outlook 2021 Registration List (as of 7.30.21)

This year, we’re helping registered Outlook 2021 attendees find, message and meet onsite with other attendees using the Core Connect @ Outlook 2021 networking platform:

  • Profile-matching helps identify prospective business partners
  • Scheduling tools make it easy to find mutually available times to meet at the onsite location of your choice during the entire week of Outlook 2021 (August 16 – 20)
  • Your contact information is kept confidential unless you decide to share it
  • The Outlook 2021 events schedule is included in the platform for easy reference

Registered attendees of Outlook 2021 will receive an email with instructions for setting up their Core Connect profile.

Go to Core Connect @ Outlook 2021

The Ritz-Carlton
160 E Pearson Street
Chicago, IL 60611

Download the Outlook 2021 Conference Program.


WEDNESDAY, AUGUST 18

6PM
Chicago White Sox vs Oakland A’s
Sponsored by Bayer. Limited tickets are available. First come, first served.

 

THURSDAY, AUGUST 19

10:30AM
USApplePAC Brunch
Tom Bevan, Co-founder and Executive Editor, RealClearPolitics
(Visit registration desk for details. Separate ticket is required.)

12PM
Meet and Eat Lunch
Catch up with fellow attendees before we officially kick off the conference.

12:30PM
GENERAL SESSION I

Leveraging Leading Metatrends to Reach Today’s Consumer
Dr. Rachel Cheatham, Founder & CEO, Foodscape Group, LLC

Retail Apple Sales: Covid Performance and Beyond
Steve Lutz, Senior VP, Insights and Innovation, Category Partners

Apple Grower of the Year Award
American Fruit Grower

Industry Outlook & Global Crop Report
Chris Gerlach, Director of Industry Analytics, U.S. Apple Association

Advocacy Update
Diane Kurrle, Sr. Vice President, U.S. Apple Association

Communications 101: An Effective Toolkit for Members
Angela Sommers, USApple Communications Committee Chair, Marketing Director, BelleHarvest Sales Inc.

Apple Person of the Year Award
The Packer

4:45PM
U.S. Regional Apple Crop Discussions & Regional Director Elections

5:45-7PM
Good Times Reception (dinner on your own)
Sponsored by Midwest Apple Improvement Assn


FRIDAY, AUGUST 20

8AM
GENERAL SESSION II

USApple State of the Industry & Annual Business Meeting
Michael Preacher, Chair, USApple Board of Directors

Trade Policy Under the Biden Administration
Michael Anderson, CAE, Vice President, Trade & Industry Affairs, Corn Refiners Association

Bruce Knight, Principal and Founder, Strategic Conservation Solutions

Will Additional Drought In North America In 2022 Threaten Apple Production?
Drew Lerner, Senior Agricultural Meteorologist, Founder & President, World Weather, Inc

USApple Forecast & Industry Insights
Chris Gerlach, Director of Industry Analytics, U.S. Apple Association

11:45AM
Adjournment

 

We can’t wait to get back together in person in Chicago. Creating a healthy and COVID-appropriate environment for all conference attendees is of utmost importance to USApple. We are monitoring the COVID-19 pandemic and are working closely with the relevant authorities regarding appropriate public health and safety protocols.

As of June 11th, the state of Illinois (and city of Chicago) advanced into Phase V of the state’s reopening framework. This means all occupancy caps, social distancing requirements and other COVID-19 operating restrictions have officially been lifted statewide. Based on current hotel guidelines, face masks are not required for those who are fully COVID vaccinated. Conversely, if an attendee is not fully vaccinated, a mask is required. Obviously, a fully vaccinated attendee can also choose to wear a mask if they feel more comfortable doing so.

We know you share and will support our goal of having a safe and successful conference.

Thank You to Our Sponsors

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