On July 17, USApple Board of Directors met with Jim Jones, FDA Deputy Commissioner for Human Foods, and members of his staff on a virtual call. Jones briefed apple leaders on FDA priorities including microbiological contamination, agricultural water, traceability, import inspections, and the definition of ‘healthy food’ labels. Jones stressed the importance of collaboration and transparency. Toward that end, USApple reaffirmed the industry’s commitment to food safety as Job #1, and to helping the agency better understand the apple industry whenever possible.