USApple hit the road this harvest season to meet with growers, packers, storage teams, marketers, and cider makers, gathering insights on the opportunities and challenges facing our industry. These face-to-face conversations are invaluable since each grower and region is unique, and our industry is constantly evolving. A huge thank-you to our members who took time out of their busy schedules to meet with us at this critical time in the season. Your dedication fuels our mission and strengthens our collective voice.