Events

Outlook 2026

Register Now!

The must-attend event of the year for the apple industry!

Date

August 19-21

Location

Chicago

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Connect and collaborate with leaders from every area of the apple industry, including production, packing, processing, sales, marketing and new product development. In addition, the program will showcase diverse speakers and topics, growers and apple business leaders from all over the world and the always anticipated crop forecast.

Registration is open! Click here to complete the online registration form.

Member | Early Bird = $850 (register before May 29)
Non Member | Early Bird = $1150 (register before May 29)

If you are not a USApple member (or your membership has lapsed), you will have the opportunity to include membership when you register and receive the discounted member rate.

Monday, August 17
Core Connect Business Meetings

Tuesday, August 18
Core Connect Business Meetings

Wednesday, August 19
Arrival to Chicago
Core Connect Business Meetings
5:00pm | Welcome Reception (RSVP when you register. Space in limited.)

Thursday, August 20
9am | Registration Open
12 pm | Welcome Lunch
12:30 – 4:30pm | General Session 1
4:30 – 5:00pm | U.S. Regional Apple Crop Discussions & District Director Elections
5 – 6pm | Happy Hour

Friday, August 21
8am | Breakfast
8:30am | USApple Annual Business Meeting
9am – 12pm | General Session II

The Ritz-Carlton
160 E Pearson St.
Chicago, IL 60611

Discounted Group Rate: $309/night

The hotel reservation link will be provided in your conference registration confirmation email. Be sure to make your reservations early to ensure you receive the special rate, which will expire July 21. Last year, the room block sold out mid-June.

Participate in the premier conference of the apple industry and promote your organization as a solution provider. With four sponsor levels to select from and an exhibitor option, you will be a valued sponsor of Outlook and raise your company’s exposure with financial decision-makers in the apple industry.

Check out the Sponsorship Guide for more information. Contact Beth Sheahan at bsheahan@thewymancompany.com to reserve your spot today!

SPEAKERS

Wendy Reinhardt Kapsak, MS, RDN

President & Chief Executive Officer

International Food Information Council

David Magaña

Senior Analyst – Horticulture

Rabobank

Chris Gerlach

Vice President, Insights and Analytics

U.S. Apple Association

More to Come…

Wendy Reinhardt Kapsak, MS, RDN

President & Chief Executive Officer

International Food Information Council

David Magaña

Senior Analyst – Horticulture

Rabobank

Chris Gerlach

Vice President, Insights and Analytics

U.S. Apple Association

More to Come…