Events

Outlook 2026

The must-attend event of the year for the apple industry!

Date

August 19-21

Location

Chicago

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Thursday, August 20

Trends, Tensions & Tradeoffs: What’s Shaping the Way America Eats
Wendy Reinhardt Kapsak, MS, RDN, President & CEO, International Food Information Council

Reading the Apple Aisle: Retail and Consumer Trends That Can’t Be Ignored
Tom Barnes, President & CEO, Category Partners, LLC
Julie DeJarnatt, VP of Marketing and Brand Strategy, Chelan Fresh

USApple: Your Apple Advocate in DC
Diane Kurrle, Sr. Vice President, USApple

Industry Outlook & Global Crop Report / 2026 Industry Outlook Report
Chris Gerlach, Vice President, Insights & Analytics, USApple

Sponsor Spotlight: Storage Control Systems
Jim Schaefer, President, Storage Control Systems

The Packer’s Apple Person of the Year Award
Congratulations to Ben Rice, President, Rice Fruit Co.

 

Friday, August 21
Connecting the Dots: Economic Signals Shaping the Next Chapter of the Apple Industry
David Magaña, Vice President & Senior Analyst, Rabobank

Navigating Rough Seas
Vice Admiral Jeff Fowler, U.S. Navy, Retired

How Top Ag Investors Evaluate Performance
Wesley Davis, Partner & Chief Agriculture Economist, Meridian Agribusiness Advisors

USApple Forecast
Chris Gerlach, Vice President, Insights & Analytics, USApple

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SPEAKERS

Allison Arnett

Director of Communications

Tree Top, Inc.

Tom Barnes

President & CEO

Category Partners, LLC

Julie DeJarnatt

Chelan Fresh

VP of Marketing and Brand Strategy

Wesley Davis

Partner

Meridian Ag Advisors

Vice Admiral Jeff Fowler

Retired

U.S. Navy

Wendy Reinhardt Kapsak, MS, RDN

President & Chief Executive Officer

International Food Information Council

Kyle Kunkler

Deputy Assistant Administrator

EPA – Office of Chemical Safety and Pollution Prevention

David Magaña

Senior Analyst – Horticulture

Rabobank

Bob Mast

President

CMI Orchards

Elizabeth Pauls

Wittenbach Orchards, LLC

Chris Gerlach

Vice President, Insights and Analytics

U.S. Apple Association

Diane Kurrle

Senior Vice President

U.S. Apple Association

Allison Arnett

Director of Communications

Tree Top, Inc.

Tom Barnes

President & CEO

Category Partners, LLC

Julie DeJarnatt

Chelan Fresh

VP of Marketing and Brand Strategy

Wesley Davis

Partner

Meridian Ag Advisors

Vice Admiral Jeff Fowler

Retired

U.S. Navy

Wendy Reinhardt Kapsak, MS, RDN

President & Chief Executive Officer

International Food Information Council

Kyle Kunkler

Deputy Assistant Administrator

EPA – Office of Chemical Safety and Pollution Prevention

David Magaña

Senior Analyst – Horticulture

Rabobank

Bob Mast

President

CMI Orchards

Elizabeth Pauls

Wittenbach Orchards, LLC

Chris Gerlach

Vice President, Insights and Analytics

U.S. Apple Association

Diane Kurrle

Senior Vice President

U.S. Apple Association

Thank You Sponsors

Gold

Supporter