Events

Outlook 2024

Register Now!

The must-attend event for apple industry leaders! No other conference brings together this expert cohort of apple industry executives to discuss critical issues.

Date

August 14-16

Location

Chicago, IL

Connect and collaborate with leaders from every area of the apple industry, including production, packing, processing, sales, marketing, and new product development. In addition, the program will showcase diverse speakers and topics, growers and apple business leaders from across the nation, and the always anticipated crop forecast.

See who else is coming this year! (as of 7.19.24)

Register Now!

Member Rate
$895 (by August 1)

Non-Members
$1195 (by August 1)

Conference Registration Includes:
Access to all Education Sessions
Admission to Wednesday night’s Dinner Cruise (RSVP when registering, space is limited)
Networking Breaks throughout the Conference
Lunch and Happy Hour on Thursday
Breakfast on Friday

Not a USApple member? Contact Jessa Allen for more information.

Make plans to join us for Wednesday night’s Welcome Reception as we officially kick off the conference aboard The Spirit of Chicago, departing from Navy Pier. Conference attendees will enjoy an evening of amazing views, dinner, and fireworks! Be sure to RSVP when you register. Space is limited.

Dinner Cruise Sponsored by
FieldClock
Seso Labor
Storage Control Systems
Tiverton

Transportation Sponsored by
Charles & Alice, Inc

Gear up and give back with our exclusive t-shirt! Not only will it add a juicy flair to your wardrobe, but it also makes a meaningful impact. Every purchase supports our NextGen Fellowship program, empowering future leaders of the apple industry. The 2024 NextGen fellows designed and made this awesome shirt happen. Order yours today when you register and pick it up in Chicago!

Did you forget to order your t-shirt when registering? No worries. Order it now.

If your company wants to do a bulk order mailed directly to you, please fill this out.

WEDNESDAY, AUGUST 14

5:30 pm – 9:30 pm | Welcome Reception
The Spirit of Chicago, Navy Pier
Dinner Cruise Sponsored by FieldClock, Seso Labor, Storage Control Systems, Tiverton
Transportation Sponsored by Charles & Alice, Inc.

Space is limited. You must RSVP with registration.


THURSDAY, AUGUST 15

9:00 am – 4:00 pm | Registration Open

9:00 am – 10:30 am | USApplePAC Breakfast (separate ticket required)
Rodney Davis, Former Illinois Congressman

11:30 am | Welcome Lunch
Sponsored by Adams Country Nursery, Community at the Core, Tekni-Plex

12:00 pm – 4:30 pm | General Session

Welcome & Opening Remarks
Jim Bair, USApple, President & CEO

Industry Outlook & Global Crop Report
Chris Gerlach, USApple, Vice President, Insights & Analytics

Succession Planning: Where to Begin
Michael Cohen, Agribusiness Succession Advisors, Private Wealth Advisor
Jeffrey DeWald, Agribusiness Succession Advisors, Managing Member

Ag Water Update
Kruti Ravaliya, FDA, Consumer Safety Officer, DPS-CFSAN

Networking Break
Sponsored by Knouse Foods Cooperative, Inc.

Agtech: Using Data to Improve Efficiency, Profitability and Sustainability
Itai Kanot, BeeHero, CoFounder and Chief Growth Officer
Deena Malaeb, Seso Labor, GM Payroll
Gary Vandenbark, Smart Apply, Inc, Chief Engineer
Bradford Warner, AgroFresh, Executive Director of Digital and Data Business

Farm Credit System Outlook: Agricultural Credit Conditions
Todd Van Hoose, Farm Credit Council, President & CEO

Apple Person of the Year Award
Presented by The Packer

4:30 pm – 5:00 pm | U.S. Regional Apple Crop Discussions & Regional Director Elections

5:00 pm – 6:00 pm | Cocktail Hour
Sponsored by GoGo Squeez and Marsh McClennan Agency


FRIDAY, AUGUST 16

8:00 am | Breakfast

8:45 am – 12:00 pm | General Session II

USApple State of the Industry & Annual Business Meeting
Steve Clement, USApple Board of Directors, Chair

Apple Category & Walmart
Carrie Mack, Walmart, Senior Manager, Sourcing-Produce

Eat More Apples – Increasing Apple Consumption Campaign
Brenda Briggs, Rice Fruit Co., Vice President of Sales and Marketing
Julie DeJarnatt, Chelan Fresh, VP of Marketing and Brand Strategy
Kari Soldaat, Riveridge Produce Marketing, Inc., Director of Sales
Kaari Stannard, Yes! Apples, President & CEO

Networking Break

Pushing Through the Noise: Reaching Your Target Audience
Angela Sommers, Ten Acre Marketing, Senior Account Manager
Kaitlyn Thornton, Thornton Farms, 4th Gen Orchardist
James Williams, United Apple Sales, Business Development
Moderated by: Lynsee Gibbons, USApple, Director of Communications

USApple Forecast & Industry Insights
Chris Gerlach, USApple, Vice President, Insights & Analytics

12:00 pm | Conference Adjourned

Speakers

Chris Gerlach

U.S. Apple Association

Vice President, Insights & Analytics

Michael Cohen

Agribusiness Succession Advisors

Private Wealth Advisor

Jeffrey DeWald

Agribusiness Succession Advisors

Managing Member

Carrie Mack

Walmart

Senior Sourcing Manager II

Kruti Ravaliya

FDA

Consumer Safety Officer with the Division of Produce Safety within CFSAN

Todd Van Hoose

Farm Credit Council

President & CEO

Chris Gerlach

U.S. Apple Association

Vice President, Insights & Analytics

Michael Cohen

Agribusiness Succession Advisors

Private Wealth Advisor

Jeffrey DeWald

Agribusiness Succession Advisors

Managing Member

Carrie Mack

Walmart

Senior Sourcing Manager II

Kruti Ravaliya

FDA

Consumer Safety Officer with the Division of Produce Safety within CFSAN

Todd Van Hoose

Farm Credit Council

President & CEO

Panelists

Brenda Briggs

Rice Fruit Co.

Vice President of Sales and Marketing

Julie DeJarnatt

Chelan Fresh

VP of Marketing and Brand Strategy

Kari Soldaat

Riveridge Produce Marketing, Inc.

Director of Sales

Kaari Stannard

Yes! Apples

President & CEO

Angela Sommers

Ten Acre Marketing

Senior Account Manager

Kaitlyn Thornton

Thornton Farms

4th Gen Orchardist

James Williams

United Apple Sales

Business Development

Itai Kanot

BeeHero

Chief Growth Officer

Deena Malaeb

Seso Labor

GM Payroll

Gary Vandenbark

Smart Apply, Inc.

Chief Engineer

Bradford Warner

AgroFresh

Executive Director of Digital and Data Business

Brenda Briggs

Rice Fruit Co.

Vice President of Sales and Marketing

Julie DeJarnatt

Chelan Fresh

VP of Marketing and Brand Strategy

Kari Soldaat

Riveridge Produce Marketing, Inc.

Director of Sales

Kaari Stannard

Yes! Apples

President & CEO

Angela Sommers

Ten Acre Marketing

Senior Account Manager

Kaitlyn Thornton

Thornton Farms

4th Gen Orchardist

James Williams

United Apple Sales

Business Development

Itai Kanot

BeeHero

Chief Growth Officer

Deena Malaeb

Seso Labor

GM Payroll

Gary Vandenbark

Smart Apply, Inc.

Chief Engineer

Bradford Warner

AgroFresh

Executive Director of Digital and Data Business

The Ritz-Carlton Chicago
160 E Pearson St.
Chicago, IL 60611

The room block at The Ritz is SOLD OUT.

Here are a few hotels within walking distance.

The Drake
W Chicago – Lakeshore
Hilton Magnificent Mile

This year, we’re helping registered Outlook 2024 attendees find, message and meet onsite with other attendees using the Core Connect networking platform:

  • Core Connect is only available to registered Outlook attendees
  • Profile-matching helps identify prospective business partners
  • Scheduling tools make it easy to find mutually available times to meet at the onsite location of your choice during the entire week of Outlook 2024 (August 12 – 16)
  • Your contact information is kept confidential unless you decide to share it
  • The Outlook 2024 events schedule is included in the platform for easy reference
  • Core Connect platform will launch mid-July

Please contact Beth Sheahan at bsheahan@thewymancompany.com for more information.

Thank You Sponsors!

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