There’s much written about the power of a name. Consider what the late Missouri farm boy turned famous lecturer Dale Carnegie wrote in his bestselling book, How to Win Friends and Social Influence:
“Remember that a person’s name is to that person the sweetest and most important sound in any language.”
So for apple grower Casey C. Darrow, whose middle initial stands for “Cortland” – his dad’s favorite apple – the name was especially sweet, and influential.
The 27-year-old now helps his family run Putney, Vermont’s Green Mountain Orchards, which was founded in 1914 by his great-grandfather. The 130-acre farm has experienced many changes over the years, and in recent years has included an important shift from packing and shipping to pick-your-own.
“With more people wanting to eat and support local farms, we decided to diversify into ‘agritainment” activities that provide families with place to get back to the farm and learn more about where their food comes from,” Casey says. “Now, more than 20 percent of our crop is sold through pick-your-own and farm stand sales – it’s been a huge success.”
And as if Casey hasn’t already lived up to his name, he is growing Green Mountain Orchards’ online presence at www.GreenMtOrchards.com and Facebook.com/VermontAppleOrchard.
“Apples are more than a business for us,” he adds. “They’ve been a way of life for my family for nearly 100 years.”