Reserve your spot today by completing the online registration form here.
Attendees will each receive a complimentary copy of 2020 Production & Utilization Analysis Report. Sponsored by AgroFresh
USApplePAC | Virtual Fundraising Event
THURSDAY, AUGUST 20
10:00 AM (EDT)
Featuring Tom Bevan, co-founder and executive editor of RealClearPolitics, a trusted political source that publishes original content and selects must-read stories for its six million readers.
This is a separate ticketed event. Find out more here and make your contribution to the PAC here.
Outlook 2020 Business Connections — Separate registration required
NO COST – Complete the online Outlook 2020 Business Connections registration form.
Space is limited; fees apply. Contact Beth Sheahan for details.
Download the Outlook 2020 Program Guide
THURSDAY, AUGUST 20
10:00 AM (EDT)
USApplePAC | Virtual Fundraising Event
Featuring Tom Bean, co-founder and executive editor of RealClearPolitics, a trusted political source that publishes original content and selects must-read stories for its six million readers. This is a separate ticketed event. Find out more here and make your contribution to the PAC here.
11:00 AM (EDT)
Outlook 2020 Welcome & Opening Remarks
Why We Fear the Food We Eat
Pesticides, chemicals, cancer – the world is a scary place and our dinner plate even more so. Or so it seems. Despite what we hear in the media and find in our Facebook feed, food in the United States has never been safer. Why is it then that American consumers have never been more worried about the safety of the foods they eat? Jack Bobo travels the world discussing the future of food and how to sustainably and nutritiously feed the world in 2050. In his talk, Jack reveals a startling truth about why we fear the food we eat and how the choices we make affect our personal health. By recognizing the ways our mind misleads us, we can improve our choices, which might just help us save ourselves and the planet.
Jack Bobo, Futurity, CEO
Consumption in the Post-Outbreak Normal
The COVID-19 pandemic brought sudden and massive shifts in how we acquire, prepare, and prioritize foods and beverages in the US. Many staples took an even brighter spotlight than before as well as items with staying power in our pantries. Will fresh foods fall out of favor and force a greater reliance on frozen and shelf stable items, and how can apples play a role in this evolving landscape? This presentation by The NPD Group will outline consumption habits during the pandemic and addresses if these behaviors will stick as the country normalizes.
Darren Seifer, The NPD Group, Inc, Food & Beverage Industry Analyst
2020 U.S. Apple Crop
Mark Seetin, U.S. Apple Association, Director, Industry Information
Apple Grower of the Year Award
Presented by American Fruit Grower
2020 Chinese Apple Crop
Michael Choi, Zhonglu America Corp.
2020 South American Crop
Rene Alarcon, Doehler North America Fruits & Vegetables
New Era for Smarter Food Safety
The FDA actions to address COVID-19 will be reviewed along with a discussion of the New Era of Smarter Food Safety. This initiative announced last year, represents a new approach to food safety that incorporates the use of new technologies, as well as modern approaches and processes. The New Era of Smarter Food Safety Blueprint, released on July 13, 2020 outlines our plans to create a more digital, traceable and safer food system over the next 10 years. Challenges that have come up during the pandemic have made it clear that the actions called for in the blueprint will strengthen how we approach the safety and security of the food supply.
Dr. Mark Moorman, Food and Drug Administration, Director of the Office of Food Safety
U.S. Regional Apple Crop Projections / USApple District Director Elections
FRIDAY, AUGUST 21 (11:00 AM – 4:00 PM EDT)
State of the Industry / USApple Annual Business Meeting
U.S. Apple Association
Current Mergers and Acquisitions Trends in Tree Fruit
Institutional investment continues to play a significant role in the tree fruit industry worldwide. Hear from a panel of leaders from agribusiness focused private equity firms on the current merger and acquisition trends in the tree fruit and broader ag industry as well as a forecast on future activity in the wake of COVID-19.
Michael Butler, Cascadia Capital LLC, Co-founder and Chairman
Matthew Corbett, Fiera Comox, Partner, Agriculture
Nate Fulton, PayneWest Insurance, Ag Director
Toby McKay, International Farming Corporation
Baptiste Tellier, Fall Line Capital, Director
Apple Person of the Year Award Presentation
Presented by The Packer
2020 European Apple Crop
Phillipe Binard, World Apple & Pear Association
Farm Credit System Outlook
This session will provide a high-level overview of the ag economy from the perspective of the Farm Credit System. Todd will focus on COVID-19’s impact on producers, supply chain disruption, and other issues facing ag in the coming year. Additionally, this session will highlight regulatory and legislative activity related to agriculture.
Todd Van Hoose, Farm Credit Council, President & CEO
2020 Canadian Apple Crop
Don Werden, Norfolk Fruit Growers’ Association
2020 Mexican Apple Crop
Leighton Romney, Paquime, CEO
The Intersection of Foodservice and the Apple
The session will look at the evolution of the foodservice industry from the days of the horse and buggy to the state of the art facilities that take advantage of the latest technology from ordering to storing and delivering fresh produce to foodservice customers nationwide every day, and the challenges seen to grow the fresh apple category, as the growers plant new varieties, other varieties are removed, and foodservice customers demands are changing or not changing. “Changing” seen this year as a result of the Covid 19 outbreak. “Not changing” in schools as they continue to ask for quotes on Red Delicious apples because that is what they have always done, and they appear on the quote sheets. The opportunity is huge as foodservice touches an enormous number of people, especially as the economy returns to “normal”.
Frank Swanson, US Foods, Sr. Manager, Produce Operations
Announcement of 2020 U.S. Apple Crop Forecast
NEW!! We know many of our growers and suppliers look forward to the face-to-face interaction they have at Outlook each year. Those discussions provide valuable insights about new technologies, products, and services to help the industry grow and thrive, and we felt it was important to keep those conversations going. Outlook 2020 Business Connections is specifically designed to provide virtual face-to-face networking opportunities between growers and suppliers in an easy-to-use fashion.
THURSDAY, AUGUST 27 – FRIDAY, AUGUST 28
On August 27, registered growers and suppliers will receive instructions to login to the platform and set calendar availability for the week of August 31 – September 4, as well as review company profiles, send meeting requests, and accept/decline meeting requests sent to you.
MONDAY, AUGUST 31 – FRIDAY, SEPTEMBER 4
Outlook 2020 Business Connections
Business Connections are pre-scheduled, 30-minute, one-on-one virtual meetings via an easy-to-use, online platform that brings growers and suppliers together.
Growers that sign up for Outlook 2020 are automatically eligible to participate at no additional cost and will be sent instructions to login, set your calendar availability, search for participating suppliers based on your needs, and manage/initiate appointment requests.
Suppliers interested in meeting with growers can email Beth Sheahan (email@example.com) for more information and pricing (space is limited!).