Events

Outlook 2020

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A virtual two-day educational experience

 

Outlook 2020 is the must-attend event for apple industry leaders. No other conference brings together this expert cohort of apple industry executives to discuss critical issues – from impacts of COVID-19 to production forecasts and more.

Date

AUGUST 20–21, 2020

Location

Online

Plus, face-to-face business conversations… virtually. This year, Outlook 2020 includes our all new Business Connections — virtual, pre-scheduled one-on-one meetings between growers and suppliers designed to facilitate the business conversations that are vital to our industry.

Appointment Setting

August 27-28, 2020

Appointments Held

August 31 – September 4, 2020

Overview

Connect and collaborate with leaders from every area of the apple industry, including production, packing, processing, sales, marketing, and new product development. In addition, a specially-curated roster of speakers will take on the challenges and emerging trends facing apple industry businesses and prepare them for the unexpected changes they will need to implement to stay current.

2020 Speakers

Jack Bobo

Futurity

CEO

Michael Butler

Cascadia Capital LLC

Co-founder and Chairman

Matthew Corbett

Fiera Comox

Partner, Agriculture

Nate Fulton

PayneWest Insurance

Ag Director

Toby McKay

International Farming Corporation

Vice President – PNW Ag Services

Dr. Mark Moorman

Food and Drug Administration

Director of the Office of Food Safety

Darren Seifer

The NPD Group, Inc.

Food & Beverage Industry Analyst

Frank Swanson

US Foods

Sr. Mgr, Produce Operations

Baptiste Tellier

Fall Line Capital

Director

Todd Van Hoose

Farm Credit Council

President & CEO

Rene Alarcon

Doehler North America Fruits & Vegetables

Commercial Manager

Philippe Binard

World Apple & Pear Association

Secretary General

Michael Choi

Zhonglu America Corp

President

Leighton Romney

Paquime Group

CEO

Mark Seetin

U.S. Apple Association

Director, Industry Information

Donald Werden

The Norfolk Fruit Growers’ Association

Sales/Logistics

Jack Bobo

Futurity

CEO

Michael Butler

Cascadia Capital LLC

Co-founder and Chairman

Matthew Corbett

Fiera Comox

Partner, Agriculture

Nate Fulton

PayneWest Insurance

Ag Director

Toby McKay

International Farming Corporation

Vice President – PNW Ag Services

Dr. Mark Moorman

Food and Drug Administration

Director of the Office of Food Safety

Darren Seifer

The NPD Group, Inc.

Food & Beverage Industry Analyst

Frank Swanson

US Foods

Sr. Mgr, Produce Operations

Baptiste Tellier

Fall Line Capital

Director

Todd Van Hoose

Farm Credit Council

President & CEO

Rene Alarcon

Doehler North America Fruits & Vegetables

Commercial Manager

Philippe Binard

World Apple & Pear Association

Secretary General

Michael Choi

Zhonglu America Corp

President

Leighton Romney

Paquime Group

CEO

Mark Seetin

U.S. Apple Association

Director, Industry Information

Donald Werden

The Norfolk Fruit Growers’ Association

Sales/Logistics

MEMBER
$450

NON MEMBER
$650

MEDIA
$0

Reserve your spot today by completing the online registration form here.

Attendees will each receive a complimentary copy of 2020 Production & Utilization Analysis Report. Sponsored by AgroFresh

 

USApplePAC | Virtual Fundraising Event
THURSDAY, AUGUST 20
10:00 AM (EDT)

Featuring Tom Bevan, co-founder and executive editor of RealClearPolitics, a trusted political source that publishes original content and selects must-read stories for its six million readers.

This is a separate ticketed event
.  Find out more here and make your contribution to the PAC here.

 

Outlook 2020 Business Connections — Separate registration required

GROWERS
NO COST – Complete the online Outlook 2020 Business Connections registration form.

SUPPLIERS
Space is limited; fees apply.  Contact Beth Sheahan for details.

Download the Outlook 2020 Program Guide

THURSDAY, AUGUST 20
10:00 AM (EDT)

USApplePAC | Virtual Fundraising Event
Featuring Tom Bean, co-founder and executive editor of RealClearPolitics, a trusted political source that publishes original content and selects must-read stories for its six million readers. This is a separate ticketed event.  Find out more here and make your contribution to the PAC here.

11:00 AM (EDT)
Outlook 2020 Welcome & Opening Remarks


11:15 AM
Why We Fear the Food We Eat
Pesticides, chemicals, cancer – the world is a scary place and our dinner plate even more so. Or so it seems. Despite what we hear in the media and find in our Facebook feed, food in the United States has never been safer. Why is it then that American consumers have never been more worried about the safety of the foods they eat? Jack Bobo travels the world discussing the future of food and how to sustainably and nutritiously feed the world in 2050. In his talk, Jack reveals a startling truth about why we fear the food we eat and how the choices we make affect our personal health. By recognizing the ways our mind misleads us, we can improve our choices, which might just help us save ourselves and the planet.
Jack Bobo, Futurity, CEO

12:15 PM
Consumption in the Post-Outbreak Normal
The COVID-19 pandemic brought sudden and massive shifts in how we acquire, prepare, and prioritize foods and beverages in the US. Many staples took an even brighter spotlight than before as well as items with staying power in our pantries. Will fresh foods fall out of favor and force a greater reliance on frozen and shelf stable items, and how can apples play a role in this evolving landscape? This presentation by The NPD Group will outline consumption habits during the pandemic and addresses if these behaviors will stick as the country normalizes.
Darren Seifer, The NPD Group, Inc, Food & Beverage Industry Analyst

1:15 PM
2020 U.S. Apple Crop
Mark Seetin, U.S. Apple Association, Director, Industry Information

2:00 PM
Apple Grower of the Year Award
Presented by American Fruit Grower

2:15 PM
2020 Chinese Apple Crop

Michael Choi, Zhonglu America Corp.

2:35 PM
2020 South American Crop
Rene Alarcon, Doehler North America Fruits & Vegetables

2:55 PM
New Era for Smarter Food Safety
The FDA actions to address COVID-19 will be reviewed along with a discussion of the New Era of Smarter Food Safety.  This initiative announced last year, represents a new approach to food safety that incorporates the use of new technologies, as well as modern approaches and processes. The New Era of Smarter Food Safety Blueprint, released on July 13, 2020 outlines our plans to create a more digital, traceable and safer food system over the next 10 years. Challenges that have come up during the pandemic have made it clear that the actions called for in the blueprint will strengthen how we approach the safety and security of the food supply.
Dr. Mark Moorman, Food and Drug Administration, Director of the Office of Food Safety

4:00 PM
U.S. Regional Apple Crop Projections / USApple District Director Elections

 

FRIDAY, AUGUST 21 (11:00 AM – 4:00 PM EDT)

11:00 AM
State of the Industry / USApple Annual Business Meeting
U.S. Apple Association

11:30 AM
Current Mergers and Acquisitions Trends in Tree Fruit
Institutional investment continues to play a significant role in the tree fruit industry worldwide. Hear from a panel of leaders from agribusiness focused private equity firms on the current merger and acquisition trends in the tree fruit and broader ag industry as well as a forecast on future activity in the wake of COVID-19.
Michael Butler, Cascadia Capital LLC, Co-founder and Chairman
Matthew Corbett, Fiera Comox, Partner, Agriculture
Nate Fulton, PayneWest Insurance, Ag Director
Toby McKay, International Farming Corporation
Baptiste Tellier, Fall Line Capital, Director

12:30 PM
Apple Person of the Year Award Presentation
Presented by The Packer

12:40 PM
2020 European Apple Crop
Phillipe Binard, World Apple & Pear Association

1:30 PM
Farm Credit System Outlook
This session will provide a high-level overview of the ag economy from the perspective of the Farm Credit System. Todd will focus on COVID-19’s impact on producers, supply chain disruption, and other issues facing ag in the coming year. Additionally, this session will highlight regulatory and legislative activity related to agriculture.
Todd Van Hoose, Farm Credit Council, President & CEO

2:20 PM
2020 Canadian Apple Crop
Don Werden, Norfolk Fruit Growers’ Association

2:40 PM
2020 Mexican Apple Crop
Leighton Romney, Paquime, CEO

3:00 PM
The Intersection of Foodservice and the Apple
The session will look at the evolution of the foodservice industry from the days of the horse and buggy to the state of the art facilities that take advantage of the latest technology from ordering to storing and delivering fresh produce to foodservice customers nationwide every day, and the challenges seen to grow the fresh apple category, as the growers plant new varieties, other varieties are removed, and foodservice customers demands are changing or not changing.  “Changing” seen this year as a result of the Covid 19 outbreak.  “Not changing” in schools as they continue to ask for quotes on Red Delicious apples because that is what they have always done, and they appear on the quote sheets.  The opportunity is huge as foodservice touches an enormous number of people, especially as the economy returns to “normal”.
Frank Swanson, US Foods, Sr. Manager, Produce Operations 

3:55 PM
Announcement of 2020 U.S. Apple Crop Forecast

4:00 PM
Adjournment


NEW!!  We know many of our growers and suppliers look forward to the face-to-face interaction they have at Outlook each year.  Those discussions provide valuable insights about new technologies, products, and services to help the industry grow and thrive, and we felt it was important to keep those conversations going.  Outlook 2020 Business Connections is specifically designed to provide virtual face-to-face networking opportunities between growers and suppliers in an easy-to-use fashion.

Learn more about the Outlook 2020 Business Connections platform. 

THURSDAY, AUGUST 27 – FRIDAY, AUGUST 28

Outlook 2020 Business Connections – Appointment Setting
Growers click here to register (no cost to participate)
Suppliers contact Beth Sheahan for more information.

On August 27, registered growers and suppliers will receive instructions to login to the platform and set calendar availability for the week of August 31 – September 4, as well as review company profiles, send meeting requests, and accept/decline meeting requests sent to you.


MONDAY, AUGUST 31 – FRIDAY, SEPTEMBER 4

Outlook 2020 Business Connections
Business Connections are pre-scheduled, 30-minute, one-on-one virtual meetings via an easy-to-use, online platform that brings growers and suppliers together.

Growers that sign up for Outlook 2020 are automatically eligible to participate at no additional cost and will be sent instructions to login, set your calendar availability, search for participating suppliers based on your needs, and manage/initiate appointment requests.

Suppliers interested in meeting with growers can email Beth Sheahan (bsheahan@thewymancompany.com) for more information and pricing (space is limited!).

Thank you to our Sponsors

Gold

Silver

Bronze

Supporters