What We Do
We represent the nation’s 7,500 apple growers, close to 40 state and regional apple associations, and hundreds of apple-related companies. By unifying a diverse industry, we serve three primary goals: Represent the U.S. apple industry on national issues, increase demand for U.S. apples and apple products, and provide accurate, helpful information on matters pertaining to U.S. apples, apple products, and the apple industry.
Our governing board of directors is comprised of 25 elected members responsible for guiding USApple´s mission and activities. The executive committee, along with several working committees, addresses concerns of the industry as a whole. USApple staff, located in Vienna, Va., just outside Washington, D.C., is responsible for conducting daily operations.
USApple represents the U.S. apple industry´s interests on federal policy issues by voicing the industry´s views to Congress and the Executive Branch on issues including: Labor, environmental issues, food safety, trade, research, and regulations.
We also work to resolve industry concerns by: Working with the U.S. Department of Agriculture, U.S. Trade Representative, Environmental Protection Agency, and Food and Drug Administration, activating a network of apple advocates nationwide to support legislative goals, and working with other produce and agricultural groups in coalitions to achieve mutual interests.
Nutrition Research and Consumer Education
USApple educates consumers about the health benefits of eating apples and apple products by sponsoring health/nutrition research and developing and distributing communications tailored to: National health, nutrition, lifestyle, and food media, health educators and influential health organizations, school nutritionists and teachers, retail dietitians, chefs and culinary instructors, and industry members and industry publications.
USApple serves as a resource center for the apple industry and key audiences by providing information to members, media, federal government, and the general public. Some of these are: Apple Bites, a bi-weekly summary of news for and about the apple industry, Market News, crop storage and movement reports published from November through June, and Apple Crop Outlook & Marketing Conference and other meeting/networking opportunities.
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