Register Today
Download  the  Outlook 2019 registration form  and submit with payment.

Who is coming to Chicago? Download the registration list (as of 8.17.19).

Conference Registration Fees Regular
(Now – Aug 15)
(Aug 16 – Onsite)
Member $850 $950
Non-Member $1150 $1250

Not a USApple Member?
Join today and save $300 on your conference registration fee. Learn more  about membership fees and benefits or download the membership application.

Registration Fee
Includes access to all education and networking activities on Thursday and Friday, admission to Thursday’s  Mix & Mingle Reception and one copy of the 2019 Production & Utilization Analysis Report.

Who Should Attend?
Outlook 2019 is specifically for industry leaders from the United States and around the world. Participants come from all segments of the apple industry, including production, packing, processing, sales, marketing and new products. It is an ideal forum for meeting and collaborating with other apple industry professionals.

Why Should I Attend?
Outlook is the   only   national gathering of the U.S. apple industry and is held at the beginning of the new crop marketing season – just days after the USDA August apple crop forecast. The conference brings together all sectors of the national apple industry and provides firsthand information on the upcoming crop.

Cancellations and Refunds
All cancellations and refund requests must be received in writing by August 1, 2019. Refund requests made before August 1, will be completed minus a $100 processing fee. No refunds will be made after August 1, 2019. In the event you are not able to attend, an alternate company representative can be substituted at no additional cost if you provide written notification to USApple. Refund requests should be made to Jessa Allen at

Substitution Policy
Substitution of registrations is permitted prior to the conference and onsite. Only one substitution is permitted per original registrant. The individual submitting the substitution  request is responsible for all financial obligations (any balance dues) associated with that substitution as well as updating any contact information.

Family & Guests
Invite your spouses and guests to join us for Thursday’s Mix & Mingle Reception. A special guest-only ticket is available for $85/members and $150/non-members.
Please note: Guest qualification applies to those individuals not in the industry.


9:00 am – 1:00 pm Welcome Reception
Join us after you check in for networking, refreshments, games, and a chance to win!
 1:00 pm – 5:30 pm Welcome & Opening Remarks
Randy Riley, Director of Produce Merchandising, The Kroger Co.
2019 U.S. Apple Crop
Mark Seetin, U.S. Apple Association
Apple Grower of the Year Award
Presented by American Fruit Grower
Future-planting: Preparing for the Next Crop of Employee
Eric Termuende, Bestselling author, Rethink Work
2019 Chinese Apple Crop
Michael Choi, Zhonglu America Corp.
Apple Person of the Year Award
Presented by The Packer
Apple Juice, Concentrate & Processing Panel
Tom Hurson, Tree Top, Inc.
Rene Alarcon, Doehler North America Fruits & Vegetable
Michael Choi, Zhonglu America Corp.
U.S. Regional Apple Crop Discussions & Regional Director Elections
6:00 pm – 7:00 pm Mix & Mingle Reception (dinner on your own)


 8:30 am – 12:00 pm USApple State of the Industry & Annual Business Meeting
Kaari Stannard, Chair, USApple Board of Directors
U.S. Trade Picture
Ted McKinney, Under Secretary of Agriculture for Trade and Foreign Agricultural Affairs,
U.S. Department of Agriculture
2019 European Apple Crop
Phillipe Binard, World Apple & Pear Association
2019 Canadian Apple Crop
Don Werden, Norfolk Fruit Growers’ Association
2019 Mexican Apple Crop
Leighton Romney, Paquime
2019 South American Crop
Rene Alarcon, Doehler North America Fruits & Vegetables
2019 U.S. Regional Crop Outlook
Announcement of 2019 U.S. Apple Crop Forecast
Noon Adjournment
12:00 pm – 1:30 pm USApplePAC Luncheon (separate ticket required)
Tom Bevan, Co-founder and Executive Editor of RealClearPolitics




Ritz Carlton Chicago
160 East Pearson Street at Water Tower Place
Chicago, IL 60611

The Ritz-Carlton Chicago has a block of rooms at a special rate of $262/night for conference attendees. A hotel reservation link will be provided with your conference registration confirmation. You must register for Outlook 2019 to receive the special rate for your hotel reservation. The discounted hotel rate expires July 19. 


USApple is pleased to offer a range of opportunities for your organization to achieve unsurpassed levels of continued exposure to the apple industry. Select the unique sponsorship package that best fits your budget and needs. Contact Jessa Allen at for more details.