Register Today
Download  the  Outlook 2019 registration form  and submit with payment.

Who is coming to Chicago? Download the registration list (as of 6.21.19).

Conference Registration Fees  Early Bird
(by July 1)
(July 1 – Aug 15)
Member $750 $850
Non-Member $1050 $1150

Not a USApple Member?
Join today and save $300 on your conference registration fee. Learn more  about membership fees and benefits or download the membership application.

Registration Fee
Includes access to all education and networking activities on Thursday and Friday, admission to Thursday’s  Mix & Mingle Reception and one copy of the 2019 Production & Utilization Analysis Report.

Who Should Attend?
Outlook 2019 is specifically for industry leaders from the United States and around the world. Participants come from all segments of the apple industry, including production, packing, processing, sales, marketing and new products. It is an ideal forum for meeting and collaborating with other apple industry professionals.

Why Should I Attend?
Outlook is the   only   national gathering of the U.S. apple industry and is held at the beginning of the new crop marketing season – just days after the USDA August apple crop forecast. The conference brings together all sectors of the national apple industry and provides firsthand information on the upcoming crop.

Cancellations and Refunds
All cancellations and refund requests must be received in writing by August 1, 2019. Refund requests made before August 1, will be completed minus a $100 processing fee. No refunds will be made after August 1, 2019. In the event you are not able to attend, an alternate company representative can be substituted at no additional cost if you provide written notification to USApple. Refund requests should be made to Jessa Allen at

Substitution Policy
Substitution of registrations is permitted prior to the conference and onsite. Only one substitution is permitted per original registrant. The individual submitting the substitution  request is responsible for all financial obligations (any balance dues) associated with that substitution as well as updating any contact information.

Family & Guests
Invite your spouses and guests to join us for Thursday’s Mix & Mingle Reception. A special guest-only ticket is available for $85/members and $150/non-members.
Please note: Guest qualification applies to those individuals not in the industry.

Thursday, August 22

1:00 – 5:30 pm
Welcome & Opening Remarks
Randy Riley, Director of Produce Merchandising, The Kroger Co.
Eric Termuende, co-founder and best-selling author, NoW Innovations
2019 Apple Crop Reports
Apple Juice, Concentrate & Processing  Panel
Apple Grower of the Year Award Presentation, American Fruit Grower
Apple Person of the Year Award Presentation, The Packer
U.S. Regional Apple Crop Discussions & Regional Director Elections
6:00 – 7:00 pm Mix & Mingle Reception (dinner on your own)

Friday, August 23

8:00 am – 12:00 pm
USApple State of the Industry
Government Affairs Update
2019 Apple Crop Reports (cont.)
2019 U.S. Regional Crop Outlook
Announcement of 2019 U.S. Apple Crop Forecast
Noon Adjournment
12:00 – 1:30 pm USApplePAC Luncheon (separate ticket required)




Randy Riley

Director, Produce Merchandising
The Kroger Co.Randy Riley is the Director of Produce Merchandising. He is responsible for providing leadership to Produce Category Management and Promo Planning for the Enterprise.  Randy joined Kroger in 2002 as a co-manager in the Michigan Division. In 2003, Randy became a store manager. He then moved to the Columbus Division where he held a variety of roles including Produce/Floral coordinator, category manager, assistant merchandiser, sales promoter and merchandiser. Randy was Customer 1st manager in 2015 and was promoted to Director of Produce Merchandising in March 2016.

Eric Termuende

Co-founder and best-selling author
NoW InnovationsEric Termuende is a globally-recognized thought leader, author, and keynote speaker on the future of work and building teams that thrive. Eric has surveyed and interviewed thousands of leaders about what it takes to create teams that maximize their full potential.

Eric has a deep understanding of the next generation of work and how to attract and retain the right talent. As co-founder of NoW Innovations, Eric advises industry-leading organizations, institutions, and associations on future-proofing their teams, talent management, and rehumanizing the workplace. His best-selling book, Rethink Work, has become a must-read for today’s leaders and is available on

Recognized as one of the Top 100 Emerging Innovators under 35 by American Express, his ideas have been featured in Forbes, Thrive Global, The Huffington Post, The Globe and Mail, and more. From the stage of TEDx to BUILDEX to Coca Cola and the Milken Global Conference, Eric inspires, challenges, and opens minds to opportunity and doors to growth.




Ritz Carlton Chicago
160 East Pearson Street at Water Tower Place
Chicago, IL 60611

The Ritz-Carlton Chicago has a block of rooms at a special rate of $262/night for conference attendees. A hotel reservation link will be provided with your conference registration confirmation. You must register for Outlook 2019 to receive the special rate for your hotel reservation.

USApple is pleased to offer a range of opportunities for your organization to achieve unsurpassed levels of continued exposure to the apple industry. Select the unique sponsorship package that best fits your budget and needs. Contact Jessa Allen at for more details.