Conference Program
Download the Outlook 2017 conference program.

Register Today
Simply complete the Outlook 2017 registration form and submit with payment.
Download the current registration list (as of 8.21.17)

Conference Registration Fees
Member $850
Non-Member $1050

Not a USApple Member?
Join today and save $200 on your conference registration fee. Learn more about membership fees and benefits or download the membership application.

Registration Fee
Includes access to all education and networking activities on Thursday and Friday, admission to Thursday’s Evening Reception and one copy of the 2017 Production & Utilization Analysis Report.

Who Should Attend?
Outlook 2017 is specifically for industry leaders from the United States and around the world. Participants come from all segments of the apple industry, including production, packing, processing, sales, marketing and new products. It is an ideal forum for meeting and collaborating with other apple industry professionals.

Why Should I Attend?
Outlook is the only national gathering of the U.S. apple industry and is held at the beginning of the new crop marketing season – just days after the USDA August apple crop forecast. The conference brings together all sectors of the national apple industry and provides firsthand information on the upcoming crop.

Cancellations and Refunds
All cancellations and refund requests must be received in writing by August 1, 2017. Refund requests made before August 1, will be completed minus a $100 processing fee. No refunds will be made after August 1, 2017. In the event you are not able to attend, an alternate company representative can be substituted at no additional cost if you provide written notification to USApple by August 12. Refund requests should be made to Jessa Allen at

Substitution Policy
Substitution of registrations is permitted prior to the conference and onsite. Only one substitution is permitted per original registrant. The individual submitting the substitution request is responsible for all financial obligations (any balance dues) associated with that substitution as well as updating any contact information.

Family & Guests
Invite your spouses and guests to join us for Thursday’s Opening Night Reception. A special guest-only ticket is available for $85/members and $150/non-members. Please note: Guest  qualification applies to those individuals not in the industry.


Download the Outlook 2017  conference agenda.

Thursday, August 24
8:30 am – 4:00 pm Registration
1:00 pm – 5:15 pm General Session I
Karen Antebi, Economic Counselor, Trade and NAFTA Office, Ministry of the Economy of Mexico
John Cruickshank, Consul General, Consulate General of Canada in Chicago
2017 U.S. Apple Crop
Mark Seetin, U.S. Apple Association
Apple Grower of the Year Award Presentation
American Fruit Grower Magazine
How Do You Like Them (NAFTA) Apples?
Veronica Nigh, Economist, American Farm Bureau Federation 
2017 Mexican Apple Crop
Leighton Romney, Paquime
2017 Canadian Apple Crop
Tom O’Neill, Norfolk Fruit Growers’ Association
Apple Juice, Concentrate & Processing  Panel
Tom Hurson, Tree Top
Rene Alarcon, Doehler North America Fruits & Vegetable
Michael Choi, Zhonglu America Corp.
5:15 pm – 5:45 pm U.S. Regional Apple Crop Discussions & Regional Director Elections
6:00 pm – 7:00 pm Opening Night Reception
Apple Person of the Year Award Presentation, The Packer


Friday, August 25
 7:30 am – 11:00 am Registration
8:30 am – 12:00 pm General Session II
USApple State of the Industry & Business Meeting
Jon Alegria, Chairman, USApple Board of Directors
Reassuring Consumers About the Safety of All Produce So Facts, Not Fears, Can Guide Shopping Choices
Teresa Thorne, Executive Director, Alliance for Food and Farming
Ask the Experts: Media Panel Discussion on Today’s Newsroom
David Eddy, Editor, American Fruit Grower
Shannon Dininny, Editor, Good Fruit Grower
Gregory Johnson, Editor, The Packer
Eric Nieman, Associate Publisher, Produce Business Magazine
Gary Pullano, Managing Editor, Fruit Growers News
2017 Chinese Apple Crop
Michael Choi, Zhonglu America Corp.
2017 European Apple Crop
Phillipe Binard, World Apple & Pear Association
2017 South American Apple Crop
Rene Alarcon, Doehler North America Fruits & Vegetables
2017 U.S. Regional Apple Crop Outlook
Announcement of 2017 U.S. Apple Crop Forecast
12:00 pm Adjournment
12:00 pm – 1:30 pm USApplePAC Luncheon (separate ticket required)
Tom Bevan, Co-founder and Executive Editor, RealClearPolitics



The Swissotel Chicago
323 E. Upper Wacker Drive
Chicago, Illinois 60601

Once you register for the conference, you will receive a confirmation email with the link to make your hotel reservation at the discounted group rate.  




USApple is pleased to offer a range of opportunities for your organization to achieve unsurpassed levels of continued exposure to the apple industry. Select the unique sponsorship package that best fits your budget and needs.   Download the 2017 Sponsorship Guide for more details.





Apples in your Inbox
Sign up for a hasty yet tasty dose of apple recipes, tips and more.
- Enter Your Location -
- or -