National Apple Month
October is National Apple Month! National Apple Month is the only national, generic apple promotion in the United States. Originally founded in 1904 as National Apple Week, it was expanded to the entire month of October. National Apple Month´s mission is to increase apple industry sales, and to enhance consumer awareness and usage of apples and apple products. Its goal is to increase apple industry sales through a fall retail display contest, foodservice promotional contest, to recognize outstanding retailers for their apple merchandising, and to develop strong relations with retail, foodservice and apple industry members.